About

About

Pay Me Now Prod is a cultural production company founded by Moh Green, an international producer, visionary and committed to African and Afro-descendant youth.
The platform you are browsing is dedicated to the African Proud Contest project, a 100% digital music contest, carried with the ambition to reveal talents and unite pan-African culture through music.
This project is part of an artistic, educational and inclusive approach, combining independent production and social commitment.

Our commitment

We believe in the power of music to bring together, educate and elevate.
Our actions aim to:

• Highlight young talents in urban and afro music
• Offer a professional springboard through an open, accessible and publicized contest
• Promote access to training, networks and artistic recognition

Our values

• Culture & Excellence : promote the artistic richness of the European and African continent and its diasporas
• Unité & Vivre ensemble : create bridges between peoples, generations, styles
• Éducation par la musique : reveal talents while training complete and responsible artists

The origin – African Proud

African Proud is a project born in 2019 on the occasion of the Africa Cup of Nations (CAN).
Moh Green imagines a unifying music bringing together 10 African artists from different countries, with more than 40 celebrities in an event clip, broadcast on BeIN Sports as official opening.
This project is the starting point of a pan-African cultural movement, which today gives birth to the African Proud Contest.

The African Proud project

The African Proud project, founded by Moh Green, was born in 2019, on the occasion of the Africa Cup of Nations football (CAN).
Driven by the desire to honor all of Africa, united by sport and fair play in football, he decides to bring together 10 African artists from different countries and more than 40 celebrities appearing in the clip on the same music. His pan-Africanist vision allowed him to create this unifying sound, which would also become the official opening of the CAN, broadcast on BeIN Sports.

But Moh Green won't stop there; he renews the experience on the occasion of the 2023 CAN in Ivory Coast (postponed to January 2024), by releasing his project "African Proud 2", always with the same perspective of gathering and openness to others. One proud and unified Africa; Africans who are united and open to others; this is Moh Green's message. Whether in sport or music, Africa is full of talent. Nevertheless, the continent remains very limited in terms of structures and support.
The artist plans to accompany this release with a music and dance contest, open to many African countries, innovative and inclusive: the African Proud Contest. The contest, 100% digital, will aim to discover young African talents, and to spread their art internationally. We indeed consider that Africa has many artistic riches still unexploited; we are committed to showing the world the many talents that Africa is full of.
A tour in more than 15 African countries will take place with training, conferences, concerts but also gala matches with the aim of celebrating Africa around two linked universes: music and sport.

Summary of the first edition

Launched in 2023, the first edition of the African Proud Contest brought together more than 5000 registered artists from 10 African countries.

For several weeks, participants were highlighted through a system mixing musical creation, viral content, public votes, and artistic support. The grand winner, Skipp Narco, was celebrated in his country and had the opportunity to perform in Abidjan during the 2024 CAN, to collaborate with Moh Green and to benefit from personalized support.

The contest was supported by recognized partners such as SACEM, SNEP, the French Institute and several media. The first edition laid the foundations of an ambitious project: reveal, train and enhance the artists of tomorrow, via digital.